Public campaigns and video clips from Alberta and around the world that support AORP’s key messages.

AORP Campaigns

AORP has used a number of creative public campaigns to highlight occupant restraints. Campaign have run in the spring and fall over the last decade. Depending on the campaign, audio, poster, print, bus tails and/or billboard pieces were developed to raise awareness of the correct use of seat belts, booster seats and child safety seats.

All AORP materials use the signature line, “What’s holding you back?”

Seat Belts March 2014 Campaign

• 95% (Radio)
• Banner Ad (160 x 600) Requires Flash
• Banner Ad (300 x 250) Requires Flash
• Banner Ad (160 x 600) Image (For Mobile Users)
• Banner Ad (300 x 250) Image (For Mobile Users)
• Mobile Ad v1 (300 x 50) Image
• Mobile Ad v2 (300 x 50) Image

Booster Seats March 2014 Campaign

• Facebook Ads
• Banner Ad v 1 (300 x 250) Requires Flash
• Banner Ad v 2 (300 x 250) Requires Flash
• Banner Ad v 3 (300 x 250) Requires Flash
• Banner Ad (300 x 250) Image (For Mobile Users)
• e-blast

Seat Belts March 2013 Campaign

• 95% (Radio)
• Facebook Ads
• Banner Ad (160×600) Requires Flash
• Banner Ad (300×250) Requires Flash
• Banner Ad (300×250) Image (For Mobile Users)

Booster Seats March 2013 Campaign

• Facebook Ads
• Banner Ad (160×600) Requires Flash
• Banner Ad (300×250) Require Flash
• Banner Ad (300×250) Image For Mobile
• e-blast

Save a Friend – Web-based

• www.saveafriend.ca

Ugly – Radio and print

• Ugly (Radio) – A 30 second spot featuring a surgeon trying to piece together an unbelted crash victim.
• Ugly (Billboard) (pdf) – A graphic image of an injured man’s face with the tag line, “Without a seat belt, things can get real ugly”.

Child on Board – Radio, billboard and poster

• Kids Funeral (Radio) – A 30 second spot that transitions from Itsy Bitsy Spider to a funeral march, emphasizing the importance of booster seats for older kids.
• Child on Board (Poster) (pdf) – A poster of a “Child on Board” sign on the back of a hearse.
• Child on Board (Outdoor) (pdf) – The billboard image of a “Child on Board” sign on the back of a hearse.

High Risk Drivers – Radio

• Crumple Mix – A 30 second spot emphasizing the safety of the engineered life space
• Player Down – A humorous 30 second spot reaching out to male hockey players.
• Treena – A suggestive 30 second spot of a woman buckling up, aimed at males who don’t wear a seat belt.

Seat Belt CSI (Crash Scene Investigation) – Radio

• Leaving the Scene – A 30 second spot giving a news story about someone leaving the scene of a crash.
• Part of the Brain – A 30 second spot taking a CSI-like look at a crash scene.

Booster Seat Initiative – Radio

• Boosters – Two Moms – A 30 second spot featuring two moms talking about booster seats.
• When He Was 9, Airplane – One of two 30 second spots telling a father’s story about booster seats.
• When He Was 9, Fish – The second of two 30 second spots telling a father’s story about booster seats.
• Spinebender – A 30 second spot set in an amusement park.

Surgeon – Bus backs, posters and tear-off sheets

• Surgeon (Bus Back) – A bus-back shaped poster used in urban locations, showing a surgeon ready to operate on an unbelted crash victim.
• Large Surgeon (Poster) – A large poster showing a surgeon ready to operate on an unbelted crash victim.
• Surgeon Tear-off – pamphlet showing a surgeon ready to operate on an unbelted crash victim.

Child Safety Seats – Radio

• Buckle My Shoe – Child – The 60 second version of a mother and daughter on a typical outing with a tragic ending.
• Buckle My Shoe – Infant – The 60 second version of a mother and baby on a typical outing with a tragic ending.

Other than Billy (Billboard, bus shelter image and poster)

• Other than Billy… (Poster) (pdf) – A poster showing Billy’s truck after his fatal crash, with the tag line, “Other than Billy, the worst damage was the windshield.”
• Other than Billy… (Billboard) (pdf) – The billboard image showing Billy’s truck after his fatal crash, with the tag line, “Other than Billy, the worst damage was the windshield.”
• Billy’s Been Dying to Ask… (Poster) (pdf) – A poster connecting Billy’s demise and the “What’s holding you back?” tag line.

Wasn’t Going Far/They’re Too Uncomfortable (Bus backs, posters and radio)

• Supermarket – A 30 second spot about the need to buckle up, even for short trips.
• 5 Minutes – A 30 second spot comparing not wearing a seat belt to jumping from a plane without a parachute.
• Wasn’t going far… (Bus Back) (pdf) – A bus-back shaped poster used in urban locations, showing an unbelted crash victim holding a litre of milk.
• Wasn’t going far… (Poster) (pdf) – A poster showing an unbelted crash victim holding a litre of milk.
• They’re too uncomfortable (Bus Back) (pdf) – A bus-back shaped poster used in urban locations, showing an unbelted crash victim.
• They’re too uncomfortable (Poster) (pdf) – A poster showing an unbelted crash victim.

Videos
The following are videos that support the occupant restraint message.

• Embrace Life – always wear your seat belt – A 75 second video showing reasons to wear your seat belt.
• Does Your Child need a Booster Seat? – An 80 second video showing you what you need to know about booster seats
• Use Seatbelts
• Rear Passenger Seatbelt
• THINK Seatbelts
• Heaven Can Wait
• THINK/3 Strikes (Department for Transport, UK)
• Transport Accident Commission (Victoria, Australia) – Bones
• Transport Accident Commission (Victoria, Australia) – What Hurts Most
• Transport Accident Commission (Victoria, Australia) – The Pinball
• Sussex Safer Roads (UK)
• Australia (drivinginsa) – Why Wear A Seatbelt
• Australia (drivinginsa) – Who gets injured with no seatbelt?
• Australia (drivinginsa) – Want to Fight?
• Fasten Your Seatbelt
• TAC Montage (Australia)