There are also national and international video clips that support AORP�s key messages.
All AORP materials use the signature line, �What�s holding you back?"
Seat Belts March 2013 Campaign
Booster Seats March 2013 Campaign
Save a Friend � Web-based
Ugly � Radio and print
- Ugly (Radio) - A 30 second spot featuring a surgeon trying to piece together an unbelted crash victim.
- Ugly (Billboard) - A graphic image of an injured man�s face with the tag line, �Without a seat belt, things can get real ugly�.
Child on Board � Radio, billboard and poster
- Kids Funeral (Radio) - A 30 second spot that transitions from Itsy Bitsy Spider to a funeral march, emphasizing the importance of booster seats for older kids.
- Child on Board (Poster) - A poster of a �Child on Board� sign on the back of a hearse.
- Child on Board (Outdoor) - The billboard image of a �Child on Board� sign on the back of a hearse.
High Risk Drivers � Radio
- Crumple Mix - A 30 second spot emphasizing the safety of the engineered life space
- Player Down - A humorous 30 second spot reaching out to male hockey players.
- Treena - A suggestive 30 second spot of a woman buckling up, aimed at males who don�t wear a seat belt.
Seat Belt CSI (Crash Scene Investigation) - Radio
- Leaving the Scene - A 30 second spot giving a news story about someone leaving the scene of a crash.
- Part of the Brain - A 30 second spot taking a CSI-like look at a crash scene.
Booster Seat Initiative - Radio
- Boosters - Two Moms - A 30 second spot featuring two moms talking about booster seats.
- When He Was 9, Airplane - One of two 30 second spots telling a father�s story about booster seats.
- When He Was 9, Fish - The second of two 30 second spots telling a father�s story about booster seats.
- Spinebender - A 30 second spot set in an amusement park.
Surgeon - Bus backs, posters and tear-off sheets
- Surgeon (Bus Back) - A bus-back shaped poster used in urban locations, showing a surgeon ready to operate on an unbelted crash victim.
- Large Surgeon (Poster) - A large poster showing a surgeon ready to operate on an unbelted crash victim.
- Surgeon Tear-off - pamphlet showing a surgeon ready to operate on an unbelted crash victim.
Child Safety Seats - Radio
- Buckle My Shoe - Child - The 60 second version of a mother and daughter on a typical outing with a tragic ending.
- Buckle My Shoe - Infant - The 60 second version of a mother and baby on a typical outing with a tragic ending.
Other than Billy (Billboard, bus shelter image and poster)
- Other than Billy... (Poster) - A poster showing Billy�s truck after his fatal crash, with the tag line, �Other than Billy, the worst damage was the windshield.�
- Other than Billy... (Billboard) - The billboard image showing Billy�s truck after his fatal crash, with the tag line, �Other than Billy, the worst damage was the windshield.�
- Billy's Been Dying to Ask... (Poster) - A poster connecting Billy�s demise and the �What�s holding you back?� tag line.
Wasn�t Going Far/They�re Too Uncomfortable (Bus backs, posters and radio)
- Supermarket - A 30 second spot about the need to buckle up, even for short trips.
- 5 Minutes - A 30 second spot comparing not wearing a seat belt to jumping from a plane without a parachute.
- Wasn't going far... (Bus Back) - A bus-back shaped poster used in urban locations, showing an unbelted crash victim holding a litre of milk.
- Wasn't going far... (Poster) - A poster showing an unbelted crash victim holding a litre of milk.
- They're too uncomfortable (Bus Back) - A bus-back shaped poster used in urban locations, showing an unbelted crash victim.
- They're too uncomfortable (Poster) - A poster showing an unbelted crash victim.
National and International Video Clips
These are video clips support AORP�s key messages:
- Embrace Life - always wear your seat belt - A 75 second video showing reasons to wear your seat belt.
- Does Your Child need a Booster Seat? - An 80 second video showing you what you need to know about booster seats
